The Michael Clark Photography Newsletter is a quarterly publication that was originally started as a marketing piece. In it’s early form it was a one-page front and back sheet that was printed and sent out to a select group of photo buyers. In the Fall of 2004, it was converted to a PDF magazine format and has since taken on a whole new life.
Using the Adobe Acrobat PDF file format, the Newsletter now goes out to over 8,000 subscribers from around the world as well as my extensive list of clients. The newsletter includes press releases, new and published work, equipment reviews, digital how-to articles and much more. If you are interested on how I use the Newsletter as a marketing tool you can read an interview that was featured on aphotoeditor.com.
If you would like to receive the newsletter please drop me an email at firstname.lastname@example.org. Back issues of the newsletter are available here. The Newsletter is published when I get around to it and is best viewed with the latest version of Adobe Reader.
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Testimonials about the Newsletter:
"Michael has the most impressive, self-published, quarterly newsletter I’ve ever come across. It’s an astonishing effort..." - Blake Discher, ASMP Stictly Business Blog
"Every quarter or so I get emailed a PDF newsletter from adventure sports photographer Michael Clark, and I'm always impressed with how it's designed (and I love seeing his images, of course)." - Scott Kelby
"When I give my Social Media Marketing talk to photographers I like to break up all the talk about blogging and tweeting with an example of a good old fashion newsletter. Because, as much as things change they remain the same… meaning, a blog or series of tweets or concerted effort to post things on facebook is no different than producing a newsletter to attract potential customers and win fans for your work. I use Michael Clark as my example, because in this soured economy his success continues to grow and he churns out a good old fashioned newsletter as part of his marketing efforts." - Rob Haggart, aphotoeditor.com
"Michael, your newsletter is so far above average. I look forward to it -- it's beautiful and the writing is great." - John Bald
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Topics (click on topic to download newsletter):
Equipment Review: The Nikon D4 and D800
Equipment Review: Nikkor AF-S 200-400mm f/4G ED VRII
Equipment Review: Nikkor Perspective Control (PC_E) Lenses
Equipment Review: My Favorite Camera Bags
Equipment Review: The Eizo ColorEdge CG243W Monitor
Perspective: The end for the Printed Portfolio?
Equipment Review: The Elinchrom Quadra Strobe System
Equipment Review: The 12 MP Nikon D3 vs. a 39 MP Hasselblad H3D
Perspective: Connecting with your Audience
Equipment Review: The Nikon D700
Review: The Elinchrom Ranger RX Speed AS Kit
Extended Editorial: Following your Passion
Review: Adobe Lightroom 2.0 - A few of the new features
Inside Scoop: Anatomy of a Portfolio
Review: Nikon's D300
Review: Digital Photography - Where do we go from here?
Digital Dogma: Determining the proper exposure with Digital
Digital Dogma: Backing up and Storage Solutions
Review of the Pocket Wizard Plus Transmitter and Receiver
Digital Dogma: CMYK Conversion
Review of the Nikon SB800 speedlight
Review of the Eye-One Display 2 monitor calibration device.
Digital Dogma: Color Management
A 2-page tutorial on how to profile and calibrate your monitor
Review of the Nikon AF-S 70-200mm f/2.8G VR ED-IF
An article on Digital Workflow for Photo Buyers
Review and comparison: Apple Aperture vs. Adobe Lightroom
Digital Dogma: Upsizing digital images, just how far can you go?
Review: A comparison of the Nikon D200, D2x and the Canon 1Ds Mark II
Digital Dogma: Sharpening 101 for photo editors
Digital Dogma: The RAW Misconception
Special portfolio of deep water soloing images from Mallorca, Spain
Perspective: Archival Stress, the issues of archiving digital images
Review: Nikon D2x and how it compares to medium format and 35mm film
Digital Dogma: Charging for and dealing with Digital Capture
Review of the Hasselblad 503CW
Perspective: Digital and Medium Format